And, results show that this type of detailed product information drives higher repeat consumer engagement with online brand content.
- Upsurge in digital coupons downloads.
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While email campaigns and coupon pages support brand loyalty, cross-sell, up-sell and sell-through objectives, CPG manufacturers are also interested in reaching new consumers who currently buy private label or competitor brands. Coupon aggregator sites are one way brands in Europe reach a wide audience of consumers with offers that encourage product trial and brand switch.
Measurement across German, Italian, Spanish and British Valassis-operated aggregator sites, found click-through rates between 2 and 8 percent. This opens up a whole new array of opportunities.
If you are interested in exploring the mobile, real-time solutions Valassis offers in Europe, please click here. Can getting printed travel mugs for your business boost employee morale? Create your own website with easy tools … exclusive. Contact theMarketingblog. Don't miss these great marketing stories.
Coupons and vouchers saved UK consumers £3.4 Billion in 2016
How businesses can use affiliate marketing to boost profits. The research also suggested that the rise of discount supermarkets may be slowing down and that the discounters may even be falling out of favour — exactly a quarter of shoppers stated that the hassle and inconvenience of shopping in places like Aldi and Lidl were not worth their lower prices.
The findings are based on an online survey of 2, nationally representative adults, conducted by GfKNOP from April 3 to 10 on behalf of Valassis. In North America, Valassis is a leader in intelligent media delivery, providing over 58, clients with innovative media solutions to influence consumers wherever they plan, shop, buy and share. Valassis is a wholly owned subsidiary of Harland Clarke Holdings. Jun 17,
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- Coupons and vouchers saved UK consumers £3.4 Billion in 2016.
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