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He noted that other chains, included Applebee's and Red Lobster, have recently started testing similar formats as well. John Cywinski, president of KFC, said in an interview that people often equate KFC with "buckets of fried chicken on the bone," primarily as a dinner or weekend option. He said the company hoped to use the new test location to learn how it can update its offerings and draw in a broader customer base, particularly women.
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KFC eleven will serve side dishes such as waffle fries, garlic mashed potatoes and coleslaw along with Original Recipe chicken. But the chicken will be the boneless variety the chain rolled out in April as an easier-to-eat alternative to its traditional breast, thigh and drumstick pieces. At the time, the chain said the rollout was intended to address people in their 20s and 30s who grew up on chicken nuggets and tenders, and generally tend to prefer chicken without bones even as adults.
Although the decision to serve only boneless chicken at KFC eleven was driven by primarily by that trend, Cywinski said another factor was logistics: Cooking boneless and on-the-bone chicken in the new space would be too complicated, given all the other menu items.
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As KFC continues testing the restaurant format with additional locations and redesigns, Cywinski said it will likely try offering chicken with bones as well at some point. The first KFC eleven that opens Aug. Even for stores that rarely offer discount codes.
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