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Some exceptions may apply. In and , the Board of Trade introduced the Making-up of Civilian Clothing Restrictions Orders to make further savings of labour and materials and minimise manufacturing costs.
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These orders, often known as the 'austerity regulations', applied to the production of both Utility and non-Utility clothing. Some of the most unpopular austerity regulations were those that applied to men's clothing. Single-breasted suits replaced double-breasted. Lapels had to be within a certain size. The number of pockets was restricted and trouser turn-ups were abolished. The ban on turn-ups was particularly unpopular, and many men circumvented this regulation by buying trousers that were too long and having them altered at home.
The length of men's shirts was restricted and double cuffs were banned. It is estimated that these measures saved about 4 million square yards approximately 5 million square metres of cotton per year. Braces would have been a vital element of a man's outfit as both zip fasteners and elastic waistbands were banned under the austerity regulations. Elastic was in very short supply throughout the war, and women's knickers were one of only a small number of garments where the use of elastic was permitted. There were worries that Utility clothing meant 'standard' clothing, with people dressed too similarly.
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The government was at pains to reassure the public that 'the Board of Trade have no wish to adopt the role of fashion dictator'. It brought in leading fashion designers to design a prototype range of Utility clothing which were attractive, stylish and very varied. The Incorporated Society of London Fashion Designers IncSoc was founded in to represent the collective interests of the fashion industry in Britain, promote exports and develop standards of design. Edward Molyneux and Charles Creed joined soon after.
They were commissioned by the Board of Trade to produce designs for stylish yet economical outfits that could be produced under the Utility scheme. As well as using Utility materials, the designers also had to work within the austerity regulations. This is an example of Utility design at its best, featuring simple lines and minimal trimmings.
It is a style that could easily be worn today without looking dated. Utility clothing covered a range of dresses, coats, jackets, trousers, shirts, socks, gloves and shoes.
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Utility ranges were produced for men, women and children. To encourage long production runs of Utility clothing, only 15 styles were permitted for infants' and girls' dresses. Once launched, the clothes received many favourable reports, despite the initial hesitation. By British people had grown tired of rationing, restrictions, and calls to 'Make Do and Mend'.
Advertisements promised new styles but often shops lacked many new offerings. Production of clothes and other civilian goods did increase after the war, but most of what was made was exported. Some restrictions may apply, and based on the rules of each individual production's management team, these discounts may not be available on all performances. For more information on show specific discounts, call As an added bonus, the group leader attends FREE! Call This discount may not be available for all performances and some restrictions may apply.
Please call ahead for senior discount details on any specific performance.