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This Swiss manufacturer is the time-stopping specialist: They developed their first stopwatch in , produced carriage clocks, and now create the most modern chronograph wristwatches. This watch, with its dark blue dial, achieved cult status thanks to its appearance in the film. Today, the manufacturer, based in the town of La Chaux-de-Fonds, is well-known for their precise chronographs and considered one of the top Swiss watch manufacturers.

His watch from the series resembles the models in the Aquaracer series. TAG Heuer introduced the Monaco in , two years before its cinematic premiere. The watch, with its distinctive square-shaped case, is powered by the caliber 11, one of the first automatic calibers in the world with a chronograph function. Heuer invested a hefty , Swiss francs in the development of this caliber, which needed to fit in a square-shaped, waterproof case.


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Jo Siffert, a Swiss Formula 1 driver for Porsche, was an ambassador for the watch, which was named after the principality located on the French Riviera. The film told the story of the rivalry between two race car drivers during the 24 Hours of Le Mans race. The watch profited from the film's success and is considered a coveted collector's piece today. The Carrera collection is one of this Swiss manufacturer's most well-known and successful series.

Racing enthusiast Jack Heuer, great-grandson of company founder Edouard Heuer, was the official timekeeper at the 12 Hours of Sebring race in Florida in the s. The stars of the race were brothers Ricardo and Pedro Rodriguez from Mexico, who raced for Ferrari.

The Rodriguez family excitedly conversed with Jack Heuer in the pit about the legendary Mexican car race Carrera Panamericana.

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Racing was such a passion of Jack Heuer's that he named an entire collection of watches after the race: the chronographs in the Carrera series. Heuer introduced the Carrera series to the market in The manual caliber Valjoux 72 powered the first watches.

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Since , the manufacturer has used a caliber produced in-house, the Calibre , which is based on Seiko's caliber 6S The watch's design resulted in improved readability and a dial about 2 mm larger. Additionally, three subdials for the small seconds and minute and hour totalizers were set deeper, creating a three-dimensional look. The dial was easy to read and forwent tachymetric and telemeter scales.

Its clean design and readability contributed significantly to the series' success. This simple watch coordinates just as well with business suits as it does racing suits. Today's collection contains chronographs as well as countless three-hand watches without a stopwatch function.

Their design remains faithful to the spirit of the series and its long racing tradition. Watches from TAG Heuer perform just as well off the racetrack. A good example is the Aquaracer series. The name already hints at the fact that this watch series is directed towards divers and lovers of water sports. TAG Heuer is no newcomer when it comes to water resistance: They were producing water-resistant pocket watches back in the late 19th century. Their automatic watches from the Aquaracer series are reminiscent of diving watches from Omega and Rolex.

The series features classic three-hand models as well as varieties with a stopwatch function. A percentage of the sales earnings are donated to environmental protection organizations. Four years later, Heuer was so successful that he moved his company to an impressive building in Biel. In , Heuer patented his first stopwatch and production began that same year. He developed the so-called oscillating pinion, a revolution in chronograph production, five years later.

This mechanism is comprised of a movable stem and two pinions, with one pinion constantly engaged with the second wheel. In , Charles and Jules Heuer took over the family business. Under their leadership, the company focused on producing specialty watches, such as the dashboard chronograph Time of Trip in The chronograph measured in at 11 cm in diameter and was perfectly suited for installation on car and airplane dashboards. The large central hand told the time while the small pair of hands at the 12 o'clock position timed periods up to 12 hours long. Such a "super timer," as Heuer called it, is perfect for measuring the flight time of artillery projectiles.

At the beginning of the s, Heuer introduced the Time of Trip's successor, the Autavia. Its name is a combination of the words "automobile" and "aviation" and is well suited for use while racing and flying. The Autavia has a center second hand and two subdials for the minute and hour recorders. The stopwatch was often found together with its counterpart, the Hervue dashboard, on a solid base plate. The Hervue had a power reserve of eight days and a movement from Revue Thommen. In , exactly 30 years after the Autavia premiered, Heuer presented a wristwatch chronograph with the same name.

In January , the family business Ed. However, the Heuer family continued to run the show. Over the course of the quartz crisis, the production of mechanical watches was almost completely discontinued.

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This resulted in the company adding quartz watches such as the Chronosplit to their portfolio. In , the then-head of the company, Jack Heuer, was forced to sell his shares in the company. The watch manufacturer Piaget then took charge from to This watch, produced in , had two movements: one for the actual time display and one for the chronograph. The main movement was an ETA with an official chronograph certificate. Until , this was a record for a mechanical wristwatch. Six years later, the company outdid itself with the Mikrotimer Flying prototype.

The Mikrotimer's automatic caliber has two separate kinematic chains, each with an escapement and oscillation system. TAG Heuer is a manufacturer with one of the closest ties to car racing. The history of this Swiss company reads more like an encyclopedia of the sport. Today, TAG Heuer remains a sponsor and official timekeeper of sports events. With their forward-thinking technology, the manufacturer is turning traditional watchmaking upside down, pushing boundaries, and always chasing after new records.

The brand is synonymous with precision, high-quality, and an adventurous spirit, and the watches stay true to their motto: They "don't crack under pressure. Why Chrono24? Log in. Patek Philippe. Audemars Piguet. Vacheron Constantin. Richard Mille. Ulysse Nardin. Display all. Vintage Watches.

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Military Watches. Swiss Watches. Racing Watches. Sailing Watches. Watch Collection. Watch Explorer. Brand Boutique. Dealer Search. Advanced Search. Jewellery at FineJewels Moritz Grossmann. Brand Boutique Exclusive watches directly from the manufacturer. Home TAG Heuer watches. Available now. Shipping from Finland. Calendar watches. Case diameter. Your selection. Clear selection. Quick selection. TAG Heuer Sorry, your search did not match any items. Alter Ego Aquagraph Aquaracer Aquaracer M Aquaracer Lady Autavia Carrera Carrera Calibre 16 Carrera Calibre 17 Carrera Calibre 18 4.

Carrera Calibre Carrera Calibre 36 Carrera Calibre 5 Carrera Calibre 6 Carrera Calibre 7 Carrera Calibre 8 Carrera HeuerT Carrera Mikrograph 2. Carrera Lady Connected Formula 1 Formula 1 Calibre 16 Formula 1 Calibre 5 Formula 1 Calibre 6 Formula 1 Calibre 7 Formula 1 Quartz Formula 1 Lady Grand Carrera Kirium Link Link Calibre 16 Link Calibre 18 Link Calibre 5 Link Calibre 6 Link Calibre 7 Link Quartz Link Lady Microtimer Monaco Monaco Calibre 11 Monaco Calibre 12 Monaco Calibre 36 Monaco Calibre 6 Monaco V4 6.

Monaco Lady Monza Professional Golf Watch Silverstone SLR Targa Florio No details Argentina 2. Australia Austria Bahrain 1. Our leather, stainless steel, ceramic, NATO, and rubber straps are pulled, beat, twisted, and compressed 5, times. If they falter under extreme conditions, they are left behind. Our dive watches are taken to depths beyond their capacity. Our precious gemstones are subject to harsh detergent to ensure long-lasting shine.

Only the toughest parts and highest quality movements make it into our stores. You deserve nothing less. Whatever your lifestyle, your price point, your unique requirements, find the best timepiece for you. The greatest watches for men are those that excite and inspire. They are the perfect adventure companions and they complete your snazziest business outfit. From the best automatic watches to the best luxury smart watch, find a timepiece to complement you and your lifestyle.

The finest watches for women project beauty and strength. Like a little black dress, they go with everything, every outfit, and all your jewellery. Find a watch to wear to dinner, to work, or sweating it out at the gym. Jump in without fear; forget weakness and embody strength. At TAG Heuer, we are committed to delivering classy wristwatches for watch-lovers with every budget. You might be wondering whether or not your investment will be worthwhile. Many men and women around the globe spend their money on one — or more — luxury timepieces. The reasons vary. Consider the following:.

Experience the above benefits and much more when you invest in a top-quality Swiss timepiece. Nothing holds you back.


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You demand speed, style, sophistication. Got a need for speed? A lust for the race track? Experience the ultimate high-performance racing watches by TAG Heuer. Explore the Formula 1 and Carrera collections, both offering accurate three-hand and chronograph configurations. Want to experience the future of luxury watchmaking right now? Discover our range of Modular smartwatches. These can be customized to suit your personal aesthetic and budget, with a number of high-quality cases, lugs, and straps available. You are both beautiful and strong, and you need a timepiece to match.

Our stainless steel is strong and scratch-resistant. Our high-tech ceramic is fit to provide a lifetime of shine and color. Our 18K gold and rose gold may look opulent, but they are tough enough to work through everyday wear and tear. This man made material is engineered for maximum legibility. For men and women, the best watches can be found right here. There is nothing quite like TAG Heuer. Embrace your individuality. And take what you want without apology.

The time is now. Become the master. Or, find your nearest TAG Heuer point of sale with our store locator. Discover some of the best watches on the market for men and women right here at TAG Heuer. Cultivate your style. Manifest sheer confidence. The best watches track more than just the time. The best Swiss watches offer quality. There are no two ways about it. TAG Heuer best sellers. Luxury timepieces — why invest? Consider the following: Luxury timepieces last a lifetime. In fact, many choose to pass their timekeeper down to the next generation — they really are that durable.