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Under RM RM10 OFF. Coupons are indeed a powerful tool for converting visitors into customers. They really help influence potential buyers.
If you incentivize buyers, you can often incentivize them to buy more as well. Your point on knowing the profit margins is key to any coupon or promotion. In my experience, this is something that can be heavily tested! In-store promotions is something that is not utilized that well by so many stores. Stores that give away free value start new customer relationships off on the right foot. Over time, the retailer's perceived "generosity" makes it more likable and that also leads to positive brand associations, which may improve customer referrals and sales.
According to academic and behavioral scientist Dan Ariely, zero is a special price.
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To many, it is wort