Ritani has taken the advantages of online retail as we cover in our article about online vs.
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Ritani has a very nice website. It is clear, intuitive and easy to navigate. They are a large company with an excellent selection of diamonds. Ritani has direct relationships with their suppliers, so the diamonds they have listed are guaranteed to be available. Other sites use lists of diamonds from industry lists that are not always accurate diamonds may not be available, the seller may not agree to sell it to the website you try to purchase it from etc. Working with one of these three sites gives you a more seamless buying experience.
Ritani also has the option to have a gemologist inspect the diamonds for you. You can select up to four diamonds, book a time slot, and they will give you a more detailed review of those diamonds. This allows shoppers to have their selection shipped to a local retailer for viewing. This is a nice feature for those who really want the feel and experience of going into a store. If you go the online route like the overwhelming majority of our readers , Ritani has a great return policy.
All the major companies offer full return policies. You just notify Ritani and they will schedule a pickup for you at home. You just slap the return label on and return. Unfortunately those diamonds with videos are few and far between and there is no easy way to filter the search for diamonds with videos. It would be great if they could add a filter for videos on the search panel. But when you try to compare apples to apples, it seems like their settings are on the expensive side. Take, for example, their cheapest solitaire selection.
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It is pretty similar to this solitaire from James Allen , or this ring from Blue Nile. Or if you are looking for a pave setting, here is the first one available on Ritani. Blue Nile has a ton of choices before we hit the same price point. The same is true with James Allen. Ritani seems to be a bit more expensive, and has fewer options. Getting back to the diamonds, I decided to run a very typical search that we do pretty much every day. As always, I sorted the results by price and started with the cheapest going up in price until I find a sufficiently eye clean stone with the right cut.
Ritani Review: Good Place to Buy Engagement Ring?
On Blue Nile, this was fairly straightforward. I am able to filter the results to display only diamonds with a high quality 3D video.
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This resulted in results. The whole process took all of a minute.
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On Ritani, the process was a bit more complicated. First of all, as mentioned above, there is presently no way to filter for diamonds with images. I rejected the first two diamonds on Ritani due to ugly center eye visible inclusions. The raw stone is imaged and cut by a computer and a laser, before craftsmen take over the process, polishing, shaping, refining, and perfecting the diamond by hand.
In many ways, Marion said, it's "one of the last true crafts," with an extensive apprenticeship required before you can work on the higher-quality gems.
Even before you see a ring in a store, you can see an exact mock-up online. You can pick out any combination of diamond and setting on Ritani's website — when you pick one of each, the website generates a preview rendering. It's not quite as good as seeing the real thing, but it's a great place to start and get an idea of what style or look you're going for. If you already know either diamond shape or setting type, you can pick that one first, and the website automatically filters out any options for the other that won't fit your choice. While this is a common trait of many online engagement ring sellers, what makes Ritani stand out is that you can then see the ring in store before making a commitment to buy.
If you're just starting the process of buying an engagement ring, it's definitely worth a visit to Ritani's website. Even if you don't ultimately purchase your ring from there, the guides and education tools are a great resource so that you can be an informed customer as you look for the perfect ring. Subscribe to our newsletter. Find all the best offers at our Coupons page.
Disclosure: This post is brought to you by the Insider Picks team. We highlight products and services you might find interesting. If you buy them, we get a small share of the revenue from the sale from our commerce partners. We frequently receive products free of charge from manufacturers to test. This does not drive our decision as to whether or not a product is featured or recommended. We operate independently from our advertising sales team. We welcome your feedback. Email us at insiderpicks businessinsider. David Slotnick , Insider Picks. Facebook Icon The letter F.
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Your rings are but a tiny blip in the grand scheme of your marriage, and they should be just as easy to shop for. New online jewelry companies are starting to take on the confusing and expensive shopping experiences of traditional fine jewelry retailers, so you can find a beautiful and affordable ring to last a lifetime — then move on with the rest of your lives.
In addition to offering more unique ring styles, these online jewelers are giving shoppers more control and power than ever to make the exact rings they're imagining, and at non-exorbitant prices. To match the visual and tactile strengths of brick-and-mortar stores, they send the rings to you through home try-on programs or to a convenient location near you. Reflecting the preferences of the progressive and socially aware clientele they'd like to attract, they're taking the extra step to be ethically and environmentally responsible with their materials and manufacturing processes.
Below, you can learn more about the specific expertises of each new jewelry brand, then browse their sites to see if the styles and prices are a fit for you and your partner. If you want to skip right to browsing, here's the basic what-to-know about the six brands:. There's no shortage of beautiful, out-of-the-ordinary rings at Catbird , whose name has far outgrown its Brooklyn boutique roots.
You have seven days to find your dream ring.
In addition to price and design, couples today care about where their rings are sourced and how they're made. Couple's diamonds are made above ground in a lab, but you wouldn't be able to tell the difference between theirs and mined ones. Best for shoppers who are overwhelmed by the choice of traditional retailers, Couple sells just four beautiful and classic styles , but you can still choose the setting, karat, and metal type. At Holden, choose from 10 different profiles, like the strong and industrial Octagon or the subtly textured Hammered , then pick out exactly what you want for each aspect of the ring: width, metal, karat, finish, and a free engraving.
Prices are low in part because the company uses an efficient 3D-printing technology to print designs before they're cast in the precious metals. Conveniently, the startup also offers free shipping, day returns, and complimentary resizing for life. Mejuri's made-to-order engagement ring collection features various cuts, asymmetrical settings, pretty gemstones, and a new half-sizing convention, all to emphasize a "non-typical" approach that has always characterized the online company.
We highly recommend getting a matching band here — the rings and bands pair beautifully together, whether you balance out a more complex design with a simple band or play off the sparkle of a ring by introducing additional diamonds on the band. Ritani makes it easy to shop and find your ring in multiple ways, from start to finish. You can start designing a ring by selecting a diamond or selecting a setting , or let the site recommend a ring for you based on your preferences.
By partnering with jewelry stores in your area, it blends the convenience of online shopping with the practical visual aspects of in-person shopping.